FlightView Predicts Real-Time Flight Information Market to Soar with 2010 Boom for Mobile Travel Services
Accurate and Actionable Insight Key to Success in Multiple Channels
BOSTON, MA (Jan. 18, 2010) - Whether business and leisure travel numbers are up in the coming year, FlightView anticipates that the market for real-time flight status and airport information will grow in 2010, as mobile travel services gain traction and become more sophisticated. As a leading innovator in the emerging space for travel information, FlightView cites two trends driving the opportunity: first, travelers will continue to demand better, more useful information to make more informed decisions about their plans and second, they'll use a mobile device to retrieve, view and act on it.
A recent report from PhoCusWright found that 62 percent of leisure and 71 percent of business travelers use a mobile device with internet access while they are traveling. In 2009, hundreds of travel mobile applications and web sites were launched, including FlightView's own award-winning applications for the three largest smart phone vendors and highest-ranked flight tracking mobile web site. These numbers are likely to increase as smart phone vendors, travel management companies, airlines and airports and others seek to improve service to travelers and gain competitive advantage.
"The one thing that all travelers share is the overwhelming need for information that can make their travel experience better," said Mike Benjamin, president of Boston-based FlightView. "Nothing does that like knowing where their flight is and how that information affects their plans-it's an incredible value-add that a wide variety of players in the travel market can use to their advantage."
Based on its success in building partnerships that capitalize on the potential for real-time flight information on mobile devices, FlightView expects growth in several key areas:
- Travel management companies and online travel agencies such as Travizon will move quickly to provide a more holistic range of services. Enhancing mobile offerings by integrating real-time flight tracking tools is an easy and fast way to give travelers what they want - after they've booked their trip: the ability to take matters into their own hands - make the changes they need and get to where they're going.
- More airports will follow the lead of FlightView customers BWI and The Port Authority of New York & New Jersey to upgrade websites; and Birmingham and Little Rock airports to bring the information to customers' mobile devices, tapping the industry's most trusted resource for real-time flight tracking as the technology provider.
- Advertisers will move aggressively to seize the opportunities with the captive - and lucrative - travel demographic that relies heavily on mobile travel services. Targeted ads tied to flight information, ranging from local restaurants and attractions to recommended destinations for the next trip, will help travelers make the most of their trips - or delays.
FlightView is the trusted provider of accurate and timely information on flights for hundreds of partners including major and regional airports; airlines; ground transportation companies; smartphone vendors and others. With an easy-to-use and visually appealing mobile application, travelers, planners and service providers alike can quickly see flights en route, air traffic volume and weather patterns that impact on-time performance - and make necessary changes to plans immediately.
FlightView is the recognized provider of the most accurate, real-time flight information solutions for the aviation and travel industries. FlightView's Dispatch and FVXML products help aviation and travel professionals achieve superior customer service with actionable real-time information. FlightView's information displays can be seen at airport terminals and on the Web sites of the largest major airports, airline and travel companies. FlightView's software services and solutions are relied upon by the US government, the world's largest airlines, airports, aviation and travel professionals, ground transportation companies and news outlets. Founded in 1981, and headquartered in Boston, Massachusetts, FlightView has more than 20 years of experience in building and supporting mission critical systems for the FAA and the Volpe Center. To access real-time flight information online, visit FlightView Flight Tracker or FlightView Mobile Flight Tracker.
VP of Marketing