Cleveland Hopkins International Airport Selects FlightView to Deliver Real-Time Flight Information and Drive Ancillary Revenue
Airport Strengthens Traveler Services For Little-to-No Cost By Tapping Ad Revenue in the Terminal and on the Web
11/11/2010
BOSTON, MA (September 28, 2010) - Cleveland Hopkins International Airport (CLE), one of the busiest airports in North America, has chosen FlightView, the trusted resource for real-time flight information, to drive ancillary revenue by coupling FlightView terminal displays and Website content with advertisements.
Airports depend on FlightView to add essential services for travelers without breaking the bank. By coupling real-time flight information with advertisements, FlightView is helping airports like CLE defray the cost of valuable enhancements to customer service through advertising revenue.
FlightView's strategic partnership with Clear Channel Airports, a division of Clear Channel Outdoor and the world's largest airport advertising marketing firm, plays an important role in this coupling approach. Together, the companies develop travel-related content for full-screen displays located in high-traffic areas throughout airport terminals - including the security line, main hallways and at baggage carousels. The rotating content provides travelers and those picking them up with accurate and actionable flight information including air traffic, live weather maps and ads that appeal to most travelers.
"FlightView's weather and air traffic displays increase the value of the advertising loop and have a mesmerizing effect on travelers, especially when there's bad weather on the horizon," said Jon Abeln, Vice President Business Development for Clear Channel Airports. "These weather weary road warriors will watch an entire ad rotation for the chance to see weather and air traffic indicators again and again, confirming if their flight will be on time or delayed."
In addition to ancillary revenue potential, FlightView's information - prominently displayed in the terminal and on the Web - gives travelers the answers to questions most frequently asked at the customer service kiosk. Shorter lines free up limited customer service representatives to tend to airport emergencies.
"Airports have had to get creative in order to meet travelers' expectations at little cost," said Mike Benjamin, CEO of FlightView. "Providing accurate, trustworthy information through full-screen displays gives travelers some semblance of control, advertisers the opportunity to reach highly sought after consumers and airports like CLE the ability to provide outstanding customer service at little-to-no cost."
Powering Travelers with Accurate Information for Real-Time Travel Decisions
Cleveland's airport has a rich history of firsts. It was the first municipal airport in the United States, and had the first radio-equipped air traffic control tower, airfield lighting systems and rail connection from downtown to the airport. Today, CLE is the first to use FlightView's flight and weather data with ads in the airport and on the Web to provide crucial travel information for more than 11 million travelers making their way to and from Cleveland annually.
"With FlightView's real-time flight tracking capabilities on our Website, travelers and those servicing the airport have easy access to all of the travel information they need," said Ricky Smith, airport director, CLE. "Whether checking departure status, picking up a loved one or shifting connecting flights, Website visitors can visualize, interpret and make important day-of travel decisions."
Trusted by Hundreds of Businesses and Thousands of Consumers for Actionable Flight Information
FlightView continually finds new and innovative ways to package and deliver accurate, real-time flight information. Its solutions for airports, airlines, FBOs and transportation vendors improve customer service and streamline operations.
Its top-ranking smart phone applications for Blackberry, Palm, the iPhone, and Android provide business and leisure travelers alike the information they need most for easier travel.
About FlightView
FlightView is the recognized provider of the most accurate, real-time flight information solutions for the aviation and travel industries. FlightView's Dispatch and FVXML products help aviation and travel professionals achieve superior customer service with actionable real-time information. FlightView's information displays can be seen at airport terminals and on the Web sites of the largest major airports, airline and travel companies. FlightView's software services and solutions are relied upon by the US government, the world's largest airlines, airports, aviation and travel professionals, ground transportation companies and news outlets. Founded in 1981, and headquartered in Boston, Massachusetts, FlightView has more than 20 years of experience in building and supporting mission critical systems for the FAA and the Volpe Center. To access real-time flight information online, visit FlightView Flight Tracker or FlightView Mobile Flight Tracker.
FlightView Contact:
Katherine Wellman
VP of Marketing
(617) 787-4200